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Sustainability and AI in the hotel industry go hand in hand – as demonstrated by the Hotel Luise
With DialogShift’s 360-degree hotel AI, over 1,200 hotels are automating their guest communications, thereby freeing up time to provide an even higher standard of service. Are digitalisation and sustainability mutually exclusive? Not at the Hotel Luise.
Guests want quick, clear answers, whether they’re writing, phoning or chatting. At the same time, answering recurring questions takes up a lot of the team’s time. This is where DialogShifts Hotel AI comes in. A chat function on the website answers typical enquiries round the clock in several languages. An email AI generates suggestions directly in the inbox. The phone AI answers calls when reception is busy, transfers them to the relevant departments and creates a booking where necessary. These tools work in the background, freeing up staff to focus on what matters most: personalised service and special moments of hospitality.
What hotels are already doing today
Technically, it’s straightforward. Many hotels start by adding a chat function to their website and later introduce email and telephone support. You store all relevant information about the hotel centrally in the DialogShift AI database. Adding new properties to the hotel AI therefore takes just a few moments; once onboarding is complete, the AI knows everything about your hotel. It also speaks or writes in the tone of voice specific to your properties. A chatbot that uses Viennese humour? No problem!
You’ll see the results on the very same day your hotel AI goes live. Responses are available at any time, the information remains consistent, and the number of missed bookings drops significantly. From now on, you’ll always be available – even at night and at weekends. And in Turkish, French or Icelandic too!
For guests, this feels like excellent service with no waiting time. For teams, it takes the strain out of day-to-day work, as they no longer have to reinvent the routine every day. This creates a synergy in which AI sets the stage and staff take centre stage.
The Hotel Luise: Sustainability and AI in Harmony
The Hotel Luise in Erlangen is a beacon of sustainable hospitality and is also open to digital solutions. Their approach is clearly articulated: “We want to inspire others to follow our example by sharing our knowledge and experience,” we learn in an interview with managing director Ben Förtsch. The hotel uses a large ‘Wall of Change’ to demonstrate how hundreds of individual measures combine to make a difference. Everything displayed there has been carefully considered. “Almost all components are 100 per cent biodegradable or 100 per cent recyclable,” says Ben about the hotel’s sustainable guest rooms.
What’s fascinating is that the team is deliberately using digitalisation as part of this concept. The chatbot, affectionately known internally as Luise, is not just a gimmick, but a tool that conserves analogue resources whilst also helping guests find their way around. “The Luise chatbot is an important part of our sustainability strategy because it conserves resources in several ways whilst simultaneously enhancing the guest experience.”
One reason for this is the immediate availability of information. Anyone enquiring about travel options, opening hours or tips for a sustainable stay receives the right answer without the need for paper and without having to wait. The team describes the response as follows: “Our guests appreciate the quick, hassle-free help provided by Luise.”
This example shows that digital assistance and responsible business practices complement one another. AI reduces wasted effort in communication, prevents duplication of work and makes information available exactly where it is needed. This does not make sustainability more technical, but rather more tangible. Guests understand more quickly what makes the establishment special, and staff have more time for those moments when its ethos really comes to the fore.
How to get started
If you’re just starting out, it’s best to choose a clear first step. A live chat feature on the website, for example, ensures immediate availability and can be populated with information from a knowledge base that the business already maintains. This way, the business’s voice remains authentic and the technology works to enhance the guest experience.
Conclusion
AI and creating meaning are not mutually exclusive, as is evident not only at the Hotel Luise but also at DialogShift. The company’s mission is to develop tech products that make life easier. The Hotel Luise demonstrates how this translates into a coherent reality in everyday life: lower resource consumption, greater clarity for guests and more time for human interaction.
About Dialogshift:
The German market leader, based in the heart of Berlin, develops an all-in-one AI solution for guest communication in the hospitality industry: tried and tested in practice, designed to take the strain off staff, and available via chat, telephone, email, social media and WhatsApp. Over 1,200 hotels, ranging from large chains to eight-room establishments, are supported by DialogShift and, thanks to automation, have more time for what matters most in the hospitality industry: genuine hospitality.
You can find the full interview with Ben Förtsch from Hotel Luise here.DialogShift GmbH:
DialogShift GmbH, based in Berlin, is the German market leader in AI-powered guest communication for the hospitality industry. The company is developing an all-in-one solution that connects hotels via chat, telephone, email, social media and WhatsApp. More than 1,200 hotels, ranging from large chains to independent boutique hotels, are already using DialogShift’s 360-degree hotel AI.
The technology automates routine enquiries, ensures quick and consistent responses in multiple languages, and takes the strain off teams in their day-to-day work. This leaves more time for what really matters in the hospitality industry: personal hospitality.
The example of the Hotel Luise in Erlangen impressively demonstrates how sustainability and digitalisation can go hand in hand, with hotel AI serving as a key component of a modern, resource-efficient hospitality industry.
Contact:
DialogShift GmbH
72a Rosenthaler Street
10119 Berlin
Telephone: +49 (0)30 555 74 909
Email: hello@dialogshift.com
Website: www.dialogshift.com
We would like to thank Ben Förtsch, Managing Director of Hotel Luise, for his inspiring insights into sustainable hospitality and the use of AI, and the team at DialogShift for their exciting perspectives on the future of digital guest communication.
Kind regards, Sandra
